Advertising medium.



G. 'T. PIELDING, JR. ADVERTISING MEDIUM.

APPLICATION FILED AUG.4. 1911.

1,020,8l 5, Patented Mar. 19, 1912.

3 BHEETB$HEET 1. :L l

ATTORNEYS G. T. FIELDING, J11.

ADVERTISING MEDIUM.

APPLICATION FILED AUG. 4. 1911.

1,020,8 1 5, Patented Mar. 19, 1912.

3 SHEETS-SHEET 2.

. 3 illllgfllil llllllll G. T. FIELDING, J11. ADVERTISING MEDIUM.

APPLICATION FILED 1110.4. 1911.

Patented Mar. 19, 1912.

3 BHBETBBHEBT 3.

coLullBlA FLANOGRAPN 420.. WASHINGTON, u. c.

GEORGE T. FIELDING, JR., OF NEW YORK, N. Y.

ADVERTISING MEDIUM.

Specification of Letters Patent.

Application filed August 4, 1911.

Patented Mar. 19, 1912.

Serial No. 642,406.

To all whom it may concern:

Be it known that I, Gnonon T. FIELDING, Jr., a citizen of the UnitedStates. and a resident of the city of New Yorldborough of lVIanhattan,in the county and State of New York, have invented a new and ImprovedAdvertising Medium, of which the following is a full, clear, and exactdescription.

The object of the invention is to provide a new and improved advertisingmedium for use in show windows, on roofs and other places, and arrangedto successively display on a single figure different goods; forinstance, several styles of shoes and hosiery, in a very attractivemanner.

For the purpose mentioned, use is made of two movable members, of whichone contains the representation of a series of clifferent articles to besuccessively displayed by a portion of the other member, therepresentation displayed forming with the other member a unit.

A practical embodiment of the invention is represented in theaccompanying drawings forming a part of this specification, in whichsimilar characters of reference indicate corresponding parts in all theviews.

Figure 1 is a perspective view of the advertising medium with the partsin display position; Fig. 2 is an enlarged rear elevation of theadvertising medium; Fig. 3 is a sectional plan view of the same; Fig. 4is a vertical section of the same; Fig. 5 is a rear sectional elevation,the section being on the line 55 of Fig. 4; and Fig. 6 is a face view ofthe means for raising and lowering the skirt portion of the figure.

The improved advertising medium is mounted on a suitably constructedcasing A having a front in the form of a picture frame, in which isarranged a display board B containing a figure C, for instance, as shownin Fig. 1, the representation of a female, having a movable skirtportion C adapted to be raised and lowered to alternately uncover andcover an opening B in the display board B, the said figure C also havingarticulated arms C connected at the hands at C with a cross spring Dextending in the rear of the movable skirt portion C and connected atits terminals with side springs E extending downwardly, connected attheir lower free ends E with ropes or cords F, F extending upwardly inthe rear of the figure C and passing through open ings B in the displayboard B to the rear thereof, and over guide pulleys F secured to a shaftF journaled on the rear face of the display board B (see Figs. 2, 3, 4tand 5). The rear ends of the ropes F and F are connected with a crossbar G pivotally connected at its middle by a link G with the free end ofa lever Gr fulcrumed at Gr on the rear of the display board B, and thesaid lever G is pressed on by a spring Gr so as to hold the lever incontact with the peripheral face of a cam 11 secured on atransversely-extending cam shaft H, journaled in suitable hearings inthe casing A at the rear of the display board B. The cam shaft H isadapted to be driven from a motor I, preferably of the electrical type,mounted in a casing A and connected in the usual manner with a source ofelectrical energ In order to drive the cam shaft from the motor I, thecam shaft H is provided with a gear wheel H in mesh with a pinion I-lsecured on a shaft H journaled in the easing A, and carrying a wormwheel H in mesh with a worm I secured on the motor shaft I of the motorI. Now when the motor I is running a rotary motion is transmitted to thecam shaft H which by the cam H imparts a swinging motion to the lever Gso that an alternate pulling and releasing of the ropes F and F is hadto alternately raise and lower the skirt portion C to uncover or coverthe opening B. The free ends E of the side springs E are attached to theskirt portion C and the connections C of the hands of the articulatedarms C with the cross spring D are adapted to move against a stop Cformed on the display board B approximately near the upper end of theskirt portion C. Now when a pull is exerted on the ropes F, F then thesprings E and D are moved upward and with them the skirt portion C, atthe same time imparting movement to the arms C and when the connectionsC move against the stop C then the motion of the articulated arms Cceases, but a further pull on the ropes F, F compresses the sidesprings'E to cause the skirt portion C to wrinkle up in a naturalmanner, thus giving a proper appearance to the skirt portion C when in araised position.

In order to impart an uneven movement to the two articulated arms 0 onerope is made shorter than the other so that the conconstructed that theskirt is raised gradually and dropped quicker, with the skirt remainingat rest in a lowermost or covering position for a predetermined lengthof time.

A disk J is mounted to turn on a stud J attached to the display board Bat the rear thereof, and on the front face of the disk J is arranged therepresentation of a series of different articles K to be successivelydis played in the opening B, the articles K forming a unit with thefigure C. As shown in the drawings, the articles K are in the form ofdifferent pairs of shoes and hosiery, and the disk J is mounted torotate intermittently at the time the skirt portion C is at rest in alowermost position, and when the disk J comes to a rest one of thearticles K, such as a pair of shoes and stockings, appears in theopening B and is consequently displayed on the skirt portion C beingraised as above explained. In order to rotate the disk J in unison withthe movement given to the skirt portion C a ratchet wheel L is attachedto the disk J, and the ratchet wheel L is engaged by a pawl L pivoted onthe lever L fulcrumed loosely on the stud J. The lever L is connected bya link N with an arm N on the cam shaft H, so that when the latter isrotated as previously explained an up and down swinging motion is givento the lever L to cause the pawl L to turn the ratchet wheel L and thedisk J during the upward movement of the lever L the disk J remaining ata standstill during the downward movement of the said lever L From theforegoing it will be seen that when the motor I is running anintermittent up and down movement is given to the skirt portion C and anintermittent rotary motion is given to the disk J so that one of thearticles K is at rest and displayed in the opening B at the time theskirt portion C is raised and lowered, and while the skirt portion C isat rest in a lowermost position an intermittent rotary motion is givento the disk J to display the next article K in the opening B.

By making the skirt portion C of a fabric material and connecting itwith the springs E in the manner above described. the upper portion ofthe skirt is wrinkled naturally during the final upward movement of theskirt port-ion 0.

Although I have described and shown the advertising medium as applied toa female figure raising and lowering the skirt for displaying differentpairs of shoes and stockings, I do not limit myself to this particularapplication of my invention, as the same may be varied without deviatingfrom the spirit of my invention.

Having thus described my invention, I claim as new and desire to secureby Letters Patent:

1. An advertising medium, comprising coacting members, of which one isprovided with a representation of a series of different articles to besuccessively displayed, the second member having a movable part normallycovering the representation to be displayed at a time and adapted to bemoved to uncover the said representation to display the same, the saidrepresentation when uncovered forming with the second member a unit.

2. An advertising medium, comprising coacting members, of which onerotates intermittentl y and is provided with a representation of aseries of different articles to be successively displayed, the secondmember having areciprocating part alternately covering and uncoveringthe representation in display position at a time, the saidrepresentation 'when uncovered forming with the second member a unit.

3. An advertising medium, comprising a display board having an opening,an intermittently moving member in the rear of the said display boardand provided with a representation of a series of different articlesadapted to appear successively in the said opening, a display member onthe front of the said display board and having a movable part adapted tocover and uncover the said opening, the representation uncovered and thedisplay member forming a unit.

4t. An advertising medium, comprising a display board having an opening,a disk mounted to intermittently revolve at the rear of the said displayboard and provided with a representation of a series of difiierentarticles adapted to be successively displayed in the said opening, and afigure on the front of the said display board and having a movable skirtportion adapted to alternately cover and uncover the said opening.

5. An advertising medium, comprising a display board having an opening,a disk mounted to intermittently revolve at the rear of the said displayboard and provided with a representation of a series of differentarticles adapted to be successively displayed in the said opening, afigure on the front of the said display board and having a movable skirtportion adapted to alternately cover and uncover the said opening, amotor, means actuated by the said motor and controlling the movement ofthe said skirt,

and means actuated by the said motor and controlling the intermittentrevolving motion of the disk.

6. An advertising medium, comprising a display board having an opening,a disk mounted to intermittently revolve at the rear of the said displayboard and provided with a representation of a series of differentarticles adapted to be successively displayed in the said opening, afigure on the front of the said display board and having a movable skirtportion adapted to alternately cover and uncover the said opening, a motor, means actuated by the said motor and controlling the movement ofthe said skirt, and means actuated by the said motor and controlling theintermittent revolving motion of the disk, the said means being arrangedto intermittently rotate the disk at the time the skirt portion is downand covers the opening, and to raise and lower the skirt portion at thetime the disk is at rest.

7. An advertising medium, comprising a display board having an opening,a disk mounted to intermittently revolve at the rear of the said displayboard and provided with a representation of a series of differentarticles adapted to be successively displayed in the said opening, afigure on the front of the said display board and having a movable skirtportion adapted to alternately cover and uncover the said opening, thesaid figure also having articulated arms with the hands engaging theskirt portion, a motor, lifting means driven by the said motor andconnected with the said movable skirt portion, and actuating meansdriven by the said motor and connected with the said disk.

8. An advertising medium, comprising a display board 'having an opening,a disk mounted to intermittently revolve at the rear of the said displayboard and provided with a representation of a series of differentarticles adapted to be successively displayed in the said opening, afigure on the front of the said display board and having a movable skirtportion adapted to alternately cover and uncover the said opening, the

said figure also having articulated arms with the hands engaging theskirt port-ion, a motor, lifting means driven by the said motor andconnected with the said movable skirt portion, actuating means driven bythe said motor and connected with the said disk, and means to wrinklethe upper skirt portion on raising the latter.

9. An advertising medium, comprising a display board having an opening,a disk mounted to intermittently revolve at the rear of the said displayboard and provided with a representation of a series of differentarticles adapted to be successively displayed in the said opening, afigure on the front of the said display board and having a movable skirtportion adapted to alternately cover and uncover the said opening, themovable skirt portion being of a fabric material, the said figure alsohaving articulated arms and hands connected with the skirt portion, across spring connecting the articulated arms with each other at theirconnection with the skirt, side springs connected with the terminals ofthe said cross spring, raising and lowering means connected with theside springs, actuating means for the said disk, and a source of powerfor driving the said means.

10. An advertising medium provided with a figure having a movable skirtportion and articulated arms and hands connected with the said movableskirt portion, a stop for limiting the upward movement of the hands, across spring in the rear of the skirt portion and connecting the handswith each other, side springs connected with the terminals of the saidcross spring and standing at an angle thereto, and raising and loweringmeans connected with the said side springs and having movement in excessof the movement of the said hands.

In testimony whereof I have signed my name to this specification in thepresence of two subscribing witnesses.

GEORGE T. FIELDING, JR.

Vitnesses:

TI'IEO. G. Hosrlm, JOHN P. DAVIS.

Copies of this patent may be obtained for five cents each, by addressingthe Commissioner of Patents,

Washington, D. G.

